Selling Tips

💡 Selling Tips to Help You Succeed with Your Ads

1. Write a Clear and Precise Headline

The headline is the first thing potential customers see – and you only have a few seconds to make an impression.
A great headline should be short, accurate, and relevant to what you’re offering.
Avoid vague phrases like “Nice experience” or “Only today” – they don’t say anything specific.
Instead, focus on what you offer, where, and to whom.
Examples like “Discreet massage in Aalborg – 100% real photos” or “Elegant, mature woman offers company in Aarhus C” work much better because they are descriptive and trustworthy.
Don’t overuse emojis or capital letters – it may come off as unprofessional or spammy.
Think of your headline as a newspaper ad: it should be sharp and create curiosity, without overpromising.
Also include relevant keywords people are likely to search for so that your ad is easier to find.

2. Use Great Photos – It Makes All the Difference

A picture says more than a thousand words – and in online ads, it’s often the photo that determines whether someone clicks or scrolls past.
Good photos build trust, grab attention, and give potential clients a visual impression of who you are and what they can expect.
Only use images you own and have rights to, and make sure they’re high resolution, well-lit, and taken in clean surroundings.
Avoid dark, blurry, or cluttered backgrounds – these can make your ad seem unprofessional.

Take the time to choose or shoot photos from multiple angles that represent you or your service honestly.
Use a mix of portrait, full-body, and detail shots when relevant.
If you offer a service, showing the atmosphere or facilities can help strengthen credibility. Remember, many users look at images before reading the text – so make your first impression count.

Don’t over-edit your photos with filters, blur, or artificial effects – it can seem fake or misleading.
Authenticity and natural presentation win in the long run.
Think of your images as your business card – the more professional they look, the more seriously your ad will be taken, and the more inquiries you’ll receive.

3. Write an Honest and Detailed Description

A good description is more than just a few bullet points – it’s your chance to show who you are, what you offer, and why someone should choose you.
Take the time to explain your services, values, and what makes you unique.
Start with a friendly introduction and be honest throughout.
You don’t need to write a novel – just think of it as a conversation: what would you ask if you were the customer?

Go into detail about what clients can expect – and what’s not included.
This reduces misunderstandings and makes the experience more professional.
Use clear, accessible language, without exaggeration or mystery.
An honest and trustworthy tone works far better than sales tricks or hype.
Show respect for your clients – it comes through in your writing.

The more clear and transparent you are, the more comfortable the client feels.
That often leads to quicker decisions, fewer questions, and better communication.
Remember, the description doesn’t just sell – it also sets the stage for a good experience.

4. Use Relevant Keywords

When writing your ad, think about the words people actually use when searching for what you offer.
For example, if you provide massage in Aalborg, then “massage” and “Aalborg” should appear naturally in both the headline and the description.
This increases your chances of showing up in relevant searches.
The better you match their query, the more views you’ll get.

Keywords don’t have to be repeated awkwardly – the goal is to include them in a natural and readable way.
Don’t just list words – write as if you’re speaking to a customer.
Also use variations: someone might search for “escort in Northern Jutland” while your ad says “company in Aalborg,” and you might not show up.
Think broadly and cover several versions.

Good keywords are a free and effective tool to boost your ad’s visibility – so use them wisely.

5. Choose the Right Category and Location

When creating your ad, it’s important to place it in the correct category and geographic area.
It might seem like a small detail, but it has a big impact on how many people see your ad.
If you choose the wrong category, your ad could be ignored because users are searching where it makes the most sense.

The same goes for location: if you’re in Aalborg but list your location as Aarhus, it creates confusion and distrust.
People expect that what they see matches what they’re searching for.
Be honest and precise when selecting your location.

If you work in multiple cities, mention it in your description and consider creating multiple ads with the correct local info.
This increases reach without compromising relevance.
The more targeted your ad is, the better it performs – for both you and your audience.

6. Respond Quickly to Inquiries

When someone contacts you through your ad, it’s important to respond promptly and politely.
Many users reach out to several listings – and often choose the first one that replies.
By being quick, friendly, and welcoming, you show that you’re professional and reliable.
That positive first impression can make all the difference.

Even if you can’t fulfill a request, it’s good practice to reply anyway – it shows respect for the other person’s time.
A polite “no” is better than silence.
And who knows – that person might contact you again in the future because you handled things well.

Double-check that your contact details are correct and that you regularly check your messages.
If you offer contact via WhatsApp, make sure the app is installed and notifications are on.
Good communication is just as important as the ad itself – and could be what tips the scale in your favor.

7. Use Updates and “Bump Up”

Once your ad is posted, it slowly drops lower in the listing as new ads are added.
That means less visibility – and fewer chances of getting clicks.
That’s where the “Bump Up” feature comes in.
It lets you move your ad back to the top and refresh its position for greater exposure.

Bump Ups are especially useful in busy categories where new listings appear frequently.
It’s also great if your ad has gone a bit quiet and needs new attention.
You’ll be able to buy individual bumps or save by purchasing them in packs once payments are enabled.

Keep in mind that Bump Ups don’t change your ad content – only its placement.
So make sure your ad is fresh and appealing before bumping it.
Don’t waste a top position on an outdated or poorly written listing.

8. Be Realistic with Pricing and Expectations

The price you set in your ad plays a major role in how many inquiries you receive.
If your price is too high compared to similar offers, it may scare people off.
On the other hand, a price that’s too low may raise doubts or attract the wrong type of customer.
Take time to check the market and find a level that matches your service quality.

Be realistic about how quickly you expect responses.
Some ads get instant interest, while others take time.
Don’t panic if you don’t hear anything in the first day.
Have patience and revisit your ad to see if improvements are needed in wording, photos, or price.

A well-balanced price combined with professional content gives the best chance of success.
It’s not always about being the cheapest – it’s about being the best value.

9. Use “Top Ad” or “Featured” to Stand Out

If you want to significantly boost your ad’s visibility, you can purchase extra exposure with Top Ads and Featured Ads.
A Top Ad is placed at the very top of its category – even above new or bumped listings.
It guarantees maximum visibility and is great when you want fast results.

A Featured Ad stands out visually with special design, color, or placement – often appearing on the homepage or in highlight sections.
It grabs attention even if it’s not at the top.
These tools are powerful in competitive categories.

The best results come when exposure is combined with strong content: a great headline, professional photos, and an honest description.
These upgrades help you get seen – but it’s quality that gets responses.

10. Be Respectful and Professional

Your communication style says a lot about who you are.
It’s important to approach potential clients with respect and professionalism – both in your ad and your messages.
Avoid aggressive language, writing in all caps, or being dismissive.
The way you reply creates a lasting impression.

Even if someone sends a message you don’t like, it’s better to reply politely than to ignore or lash out.
Everything you write reflects on you – and people remember how they were treated.
A calm, respectful tone builds trust and opens the door to repeat customers.

Use the same care in your ad text: choose your words carefully and show consideration for both yourself and the reader.
A positive, respectful tone increases the chance that someone will choose you over others.

11. Keep Your Ads Updated

An ad isn’t something you post once and forget.
The market changes – and your information might too.
Keep your ads updated with accurate contact details, current prices, available times, and any other relevant info.
It shows that you’re active and engaged.

If something changes – like services offered or your city – edit the ad accordingly.
Outdated ads feel untrustworthy and can cause confusion or bad experiences.
It’s better to remove an ad entirely than to let it sit and collect dust.

Fresh, relevant listings send a clear signal: you’re serious about what you do, and people can count on you.

12. Test and Learn Along the Way

Nobody’s perfect from day one – and that’s okay.
Online advertising is about learning, adjusting, and getting better over time.
Try different headlines, photos, or wording.
Notice what brings more views or responses and build on that.

Maybe one photo style performs better than another.
Or maybe you get more messages when the city name is in the headline.
The point is to experiment and refine.
You can even ask clients why they chose you – their feedback is gold.

Over time, you’ll discover what works best for you and your audience.
With every ad you post, you’ll get sharper, faster, and more effective – and that’s how real success is built.